How to Choose Best Payment Gateway Platform for ecommerce
Oceanpayment, one of the best payment gateway platforms for ecommerce, offers everything you need to know, from the latest trends to the big news of the industry.
When you develop an ecommerce business, you need to think carefully about accepting online payments to meet users’ needs and manage the cash flow of your business. As a business owner, you need to choose the best payment gateway for ecommerce that accepts several payment methods.
Types of e commerce payment gateway
This is the thing you need to understand before choosing the best payment gateway for ecommerce. There are two types of payment gateways:
Hosted (external) e commerce payment gateway
It is integrated with your website, and it redirects the users to the payment gateway for ecommerce provider page or uses iframe elements on your website to get the payment details. One of the major advantages of using a hosted payment gateway is that you don’t need to worry about your safety.
A payment gateway provider is fully responsible for the compliance and security of the platform. It is easy to set up a hosted payment gateway for ecommerce, and it needs no customization.
Integrated (direct or shared) e commerce payment gateway
Using this online payment platform, the customers don’t need to go to another site. All the interactions will be handled on your site. The data provided by the customers can be sent to the e commerce payment gateway for processing through its API.
This approach provides a superior UX and various customization options. You can customize the checkout process according to your needs and desires to meet your business’s business needs and branding strategy. It is best for use on mobile websites.
How to Choose the Best Payment Gateway for ecommerce
Once you know about the available options, you can perform your research and comparison to find the best payment gateway for ecommerce.
Here are some important aspect your need to keep in mind while choosing the best payment gateway for ecommerce:
The Audience
You need to consider the demographics and geography of your target audience while making a decision. This will be helpful for you to understand the needs of your clients while choosing e commerce payment gateway.
You need to run a survey or perform an in-depth competitor analysis to find the best payment gateway for ecommerce business.
Business Specifics for e commerce payment gateway
First of all, it is critical for you to ensure that the chosen solution works across your target locations. Choose a payment gateway for ecommerce that has no limitations of payments, accepted cards, currencies, etc.
You should also keep your product in mind while choosing the best payment gateway for ecommerce.
Security of e commerce payment gateway
It is important to choose a secure payment gateway for ecommerce to avoid a lack of trust. It is ideal to choose a hosted solution to avoid worrying about security. However, you need to ensure that a vendor is reliable and cares about the safety of customer data.
Cost of e commerce payment gateway
The cost is the most important factor to consider while making a choice, and you should explore every single platform before choosing the best payment gateway for ecommerce.
You need to know that there are no plan limitations or hidden fees that want you to spend more. Most online payment gateways for ecommerce charge transaction fees; however, some platforms also offer monthly or annual subscriptions.
Performance and Reliability of e commerce payment gateway
The checkout user experience is critical for your sales, and that’s why you need to keep processing speed in your mind while looking for the best payment gateway for ecommerce.
Choose a payment gateway for ecommerce that offers minimal downtime. Another important feature to consider is the success or decline rate of transactions.
Make a Decision You Won’t Regret
Choosing the best payment gateway for ecommerce business is important. With so many options available in the market, it can sometimes be hard to find the ideal solution for your business needs.
Oceanpayment is an ideal e commerce payment gateway that works smoothly with any website or mobile app. It offers professional assistance and support for numerous payment methods and currencies. Integrate Oceanpayment payment gateway for ecommerce business today and enjoy a smooth payment processing experience.
In 2021, under the influence of the epidemic, online Consumption of consumers has grown up on a large scale, which stimulate the rapid development of the global-commerce retail industry. As a global payment solution provider, Oceanpayment actively participates in the global E-Commerce processing to offer payment gateway service and solution.
What is a Payment Gateway?
The payment gateway serves as the interface between the financial network system of the bank and the Internet network. This is a collection of servers operated by the bank to convert data transmitted over the Internet into internal data of the financial institution, or a third party appointed to handle merchant payment information and customer payment instructions.
For those global merchants who want to build up their own website selling products or services worldwide, the most difficult hurdle is to open up . What role does payment gateway play in e-commerce? The following are five important roles of payment gateways in e-commerce:
Reduce distance
The payment gateway acts as an intermediary connecting the buyer, seller and bank so that online transactions can be carried out.
Ensure that the process is seamless
When a customer enters their debit/credit card information, the payment gateway verifies the card information to ensure that there is nothing superfluous before approval. This is a great way to prevent fraudulent activities.
Ensure transaction quality
The payment gateway will see that the payment information entered by the customer is valid, the issuing bank has authorized the transaction, and the receiving bank will send the correct amount to your merchant account. In other words, the payment gateway ensures that the seller receives the correct amount at the correct time.
Ensure transaction security
One of the core components of a payment gateway is security. It encrypts sensitive information, uses the HTTPS protocol as a secure data communication method, and complies with security standards such as the “Payment Card Industry Data Security Standard”.
Reduce trouble
The payment gateway allows buyers and sellers to come from the other end of the world, making transactions easier. It can reduce (if not eliminate) security risks and the need for manual intervention.
Why should you care about payment gateways?
As an online seller, it is important to consider the payment gateway because it:
Improve customer experience
When you cater to your customers’ payment preferences, they will be more satisfied with your service, which will affect your brand in a good way and increase your conversion rate in the process.
Easy to use
Most online shoppers have interacted with payment gateways in their previous shopping experience. In this way, you will provide them with things they are already familiar with. At the same time, setting up a payment gateway requires almost no effort for you.
Secured Transactions
As mentioned earlier, using a payment gateway can provide additional security for your transactions. Through SSL, payment card industry data security standards, tokenization, 3-D security and anti-fraud tools, it can reduce the occurrence of serious credit card fraud.
E-commerce Payment gateway – The key factor of e-commerce growth
Online data shows that 64% of consumers will no longer visit the website with bad influence of payment link and 28% leave negative sentiment to merchants because of terrible payment experience.
Furthermore, in the process of global payment, different countries’ cultures, languages, and security requirements are involved. Any error in any link will cause a bad experience for consumers, which will directly lead to loss of sales and brand damage.
Therefore, without a good independent payment channel, the entrepreneurship and development of global e-commerce will face obstacles from overseas acquiring.
Conclusion:
After many years of accumulation and precipitation, Oceanpayment has formed global digital payment solutions and service capabilities that not only support the access of the global mainstream SaaS & open source website platform such as Shopify, Shopline, Shopyy, WIX, Woocommerce, etc., but also cover international credit card acquiring and localized payments, and support Visa and MasterCard , American Express, UnionPay International and other credit card, debit cards, support more than 140 payment currencies at the same time, integrate more than 500 kinds of global payment products, consumers can choose their home country e-wallet, online bank transfer, prepaid Payment methods such as card and mobile payment.
With high-quality digital payment solutions and services for tens of thousands of global e-commerce websites, Oceanpayment brings a better payment experience to global consumers and helps global brands quickly access the local market.
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