In 2021, more than 2.14 billion people turned online to shop for various products. Besides, recent data shows that 95% of shoppers will shift online by 2040.
These figures indicate that we’ll soon move to a cashless society, but have you revamped your ecommerce business for this purpose?
Yes, you might have a captivating website, and I assume you purchased quality hosting, but did you consider a payment gateway for website?
A solid payment gateway is crucial to accept payments on websites. Besides, it keeps your website from attacks and encrypts customers’ data. As a result, consumers will more likely make purchases from your website, increasing your revenue. We’ll uncover more on the topic below.
What Is a Payment Gateway for Website?
Ecommerce shoppers are pretty familiar with the basic steps of online shopping: Signing up, browsing, choosing a product, adding it to the cart, and hitting the checkout.
Your customer typed their credit card number, and you got paid – a seemingly straightforward process.
But what happened between the purchase? How did website payment processing work?
Well, here’s when payment gateways come into play.
It is an in-between service that processes credit card payments for your website or conventional brick and mortar stores.
While more people turning online for shopping is great news for online retailers, on the downside, their website becomes an easy catch for scammers and hackers.
Data shows that around 75% of US retailers have experienced at least one cybersecurity failure with their ecommerce stores.
However, you can fend off these attacks with a quality payment gateway and encrypt the seller and buyer data. Simply put, a payment gateway ensures secure website payment processing.
On top of that, a high-quality gateway also decreases the load time, compelling more customers to buy from your website.
So, to ensure safe transactions, meet online data security standards, and maximize convenience, you need a payment gateway for website.
Things to Consider When Choosing a Payment Gateway
The right payment gateway is a win-win for your website. But what is the right payment gateway anyway?
Here are a few things to know if you’ve found “the one.”
- Secure. Perhaps no customer will enter their sensitive financial information on a website that appears suspicious. Opt for an authentic, reputable gateway that provides a safe checkout process.
- Compatible. The gateway you choose should integrate well with your online store and its existing structure. A few gateways like Stripe allow you to personalize it per your preferences. So, it’s better to go with one that matches your site’s vibe.
- Price. Payment gateways do not come free, of course. Make sure you do your homework for the actual costs before running into surprising fees later on.
- Multiple payment methods give an option to consumers to choose their favorite one. With more payment options, you have a high chance of satisfying your customers. So, it’s best to go with a payment gateway that includes several payment methods, not one.
Top Payment Gateways to Accept Payments On Website
Not sure about a secure way to accept payments on website? No problem!
We’ve compiled a list of some of the best payment gateways to improve your customer experience and reduce cart abandonment. That’s right, 46% of cart abandonment occurs during the payment stage of checkout.
But if you have incorporated an appropriate payment gateway, it’ll prevent you from losing sales.
PayPal
The most popular one and for good reasons. The gateway boosts your checkout conversion to 44%.
It offers live support, secures sensitive data, and works with almost all ecommerce platforms. Besides, you only need a few minutes to set it up on your site.
Easy setup saves your time, and you can focus on earning more loyal customers.
Amazon Pay
The ecommerce giant, Amazon, provides a trusted gateway to accept payments on website. Amazon allows customers to use their current Amazon login information and simply make purchases.
Besides, the integration is API-based, allowing you to customize it according to your website’s existing feel and look.
It completes all the transactions on your site and is pretty easy to add – like a free plugin.
Additionally, it is compatible with several devices, which is another plus. Since more smartphone users make online purchases, all-device compatibility offers a solid payment solution.
Stripe
Stripe is exclusively designed for online businesses. Regardless of what you sell, it offers versatility and provides top-notch functionality.
It is quick, easy to set up, reliable, and above all, customizable.
It also allows customers to purchase directly from tweets and save card information for a single click checkout.
Besides, you can also review sales data and analytics to enhance the customer experience and increase sales.
Oceanpayment
As a global payment service provider, Oceanpayment offers a convenient, straightforward, and safe way to accept payments across borders.
The company has a group of experts with years of experience in the payment industry.
Currently, the firm serves thousands of small and large enterprise merchants in over 200 countries. This maximizes business opportunities and increases revenue.
Our payment gateway offers an accessible and professional solution to manage your payments.
You no longer need to look for third-party payment solution softwares that lack guarantee and satisfaction. Oceanpayment minimizes risk and boosts your Global Ecommerce business.
Our PC Level 1 Gateway ensures a smooth way to accept payments on website. The platform supports open-source shopping carts like Zencart, Magento, Opencart, Prestashop, Woocommerce, Ecshop, and more.
Aside from that, Oceanpayment offers reliable customer service. So, if you have any questions, you can contact us directly and get your questions answered. You can also sign up for the newsletter to learn more.
How to Create Online Payment Website?
Setting up your website for online payments is pretty straightforward, with the right gateway at hand.
First, you need to activate an online payment form to collect customer details, order type, and quantity of each product. For that purpose, you need to determine the product and payment types you’re offering and customize the form accordingly.
Later, you have to sync the payment form with the gateway. Here are a few practices to keep in mind when creating online payment for your website.
- Include SSL. Customers need proof that your website is secure and their sensitive information isn’t at risk. Make sure you have an SSL certificate that signifies your site encrypts their data and is safe too.
- Use several payment gateways. Multiple payment gateways are crucial if you have international customers. They ensure you’re offering payment options all types of consumers can use.
- Skip the hassle of account creation. Did you know account creation kills conversions? 23% of people say they abandon carts when asked to sign up. So, skip this step.
- Ask for important information only. Do not ask for data that isn’t required to process payments. This might annoy the customer, and they might not proceed with the online purchase.
Final Words
A solid payment gateway for website makes the payment secure, fast, and easy – everything an online customer expects in today’s world. So if you want to accept payments and see the money roll in, do not forget to upgrade to a proper gateway for your online website.
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